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Mission Statement
Vision & Objectives
Goal

Mission Statement:

CURRENTAGE International Marketing (Private) Limited (CIML) was established in Pakistan in 1991 with the Mission, "we will develop sustainable business relationships in a trust environment to help us & our customers win in the market place".

At the embryonic stage, CURRENTAGE remained focused to providing quality products and services from technological advanced nations to the local market. Thereafter, the Company’s business activities expanded to developing strategic alliances with the manufacturing and service companies - having technological edge in the oil & gas exploration, drilling, production, processing, transmission & distribution and refining, etc., and minerals & ground water exploration and production, in order to satisfy growing needs of the Petroleum and Natural Resources Exploration & Development Industries in Pakistan. CURRENTAGE has now emerged a dependable Company - providing Technology Marketing & Business Development Services, Supply Chain Management Services and Technology Transfer & Investment Ventures Development Services to our valued customers in the developing economy of Pakistan.

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Vision & Objectives:

CURRENTAGE has a clear Vision for its future, i.e., CURRENTAGE - YOUR PARTNER IN PROGRESS & PROSPERITY. This Vision is backed up by a clear Mission. In order to realize the Vision the following Mission objectives have been defined:

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1. Learning & Growth Objectives:
Improve understanding of our markets Build expertise in technologies of the present and the future Improve marketing & supply chain project management skills Develop intellectual assets by employing qualified persons and provide them with continuous skill & knowledge improvement training programs Develop information asset through marketing research, knowledge management and maintaining up-dated market database Create a climate for action Link rewards and performance
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2. Internal Business Process Objective
Develop and effectively execute strategic business development strategies Develop and apply SWOT analysis and SCQA techniques for each business initiative Develop value-added solutions Identify profitable business opportunities and develop pragmatic business plans in order to avail the same Develop and implement Total Quality Management System Improve our Customer image
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3. External Business Process Objectives:
Develop sustainable strategic alliances with the foreign & local Suppliers of equipment and services for the Petroleum, Minerals and Ground Water Exploration & Development Industries of Pakistan Develop synergies that should not only eliminate waste and duplicated efforts between Customers and Suppliers but also provide the following benefits to all parties involved in the Supply Chain Management process: Improved cooperation & interaction between Customers, CURRENTAGE and Suppliers, Bottom-line cost reductions resulting out of joint team innovations, Value Add-resultant-time-savings release resources to do more, and Measurement, analysis and performance improvement Improve the sales & marketing process in order to achieve sales growth that exceeds the market growth Improve the business development cycle in order to achieve 100% of our revenues from value added partnerships Achieve flawless implementation of business plans and operations Leverage service to build image Identify and propose viable business ventures to the potential investors
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4. Customer Objectives:
Create value-added partnerships with our Customers Improve quality and service to achieve 100% Customer satisfaction with "value for money" solutions Build customer relationships at multiple levels and stages
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5. Financial Objectives:
Target profitable market segments Generate additional revenues from new products, services and customers Reduce own costs versus competitor’s Maximize asset utilization through continual process improvement and financial controls Achieve positive levels of economic value-added Maximize return-on-capital-employed (ROCE) Improve predictability of business performance Invest 80% of the total profit in business development, 10% in TQM and remaining 10% in HRD during the next 5 years Achieve a sustainable annual revenues growth @ 18% for the next 5 years
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Goal:

To be “fit for purpose”, Currentage will search for innovative solutions and continue to develop and offer a wide range of performance oriented services to its existing Allies/Principals and Customers, and also shall seek more strategic alliances with reliable supply sources of technologies in order to satisfy the industrial development requirements of Pakistan.

Therefore, we are progressively endeavoring for a sustained organizational growth and continuous improvements in our service capabilities with a sole objective to make Currentage a first choice for our Allies and Customers to do business with.

Note: Corporate Business Development System and Quality Manual is Available upon Request